Managing your ad budget can be challenging, but it doesn’t have to be. By following these seven simple strategies, you can optimize your ad spend and maximize your ROAS in 2024.Â
How To Use Customer Journey Maps to Manage PPC Spends
Customer journey mapping is a powerful tool for optimizing your PPC campaigns and managing your PPC spends. You can align your PPC strategy with your customers’ needs, preferences, and behaviours at each stage of the buying process.